Post by account_disabled on Feb 25, 2024 6:51:23 GMT
The Covid-19 pandemic is accelerating the digitalisation process of Italian companies. There are many activities, mostly local as well as Small and Medium Enterprises, which are accelerating the process of transformation into digital business, following the limitations imposed to try to contain infections. The main reason is there for all to see: to reach your customers at any time and without the need for them to physically visit the store. One of the activities that companies mainly focus on is the creation of E-Commerce . And to tell the truth, it is thought to be the only activity sufficient to obtain new sales and ensure that current customers continue to make purchases from the same company. Unfortunately, however, it doesn't work that way.
Without going into too much detail, the online shopping Chinese Europe Phone Number List experience is very different from the one that occurs inside or near a store. Both for current customers and for new ones. In general we can say that creating e-commerce will not be enough to receive waves of orders and customers and increase revenues and turnover . If not even the most innovative product can become successful without an adequate marketing and communication strategy, not even the most beautiful and functional e-commerce will be able to guarantee income and success. The risk is that people end up forgetting it and closing the site prematurely. According to some statistics, 80% of eCommerce businesses fail . Other research even claims that this percentage would rise to 97%.
Thereore, even e-commerce sites, like all other websites, must deal with web marketing or digital marketing, whatever you want, to be included in the statistics in the image below. Or you risk being part of the percentage above. 21% of Italian e-commerce businesses have increased their value thanks to Web Marketing Which large company I was talking about in the title of this article So, what can a company's new e-commerce site do to make its "digital business" profitable? It could first of all take inspiration from the largest existing e-commerce. Clearly with the necessary dimensions? However , Amazon also started small and from the bottom. And above all, it encountered several difficulties at the beginning of its existence. In fact, do you think that Amazon's story is all sunshine and roses? I will briefly summarize the main problems you had to face: Founded in 1995, the business plan expected to reach profits within 5 years, but the forecast was unsuccessful; It encountered difficulties due to the speculative bubble of the early 2000s; Its growth was slow, reaching break-even only in 2002 (7 years after its foundation); Due to this, there was a certain skepticism among stakeholders and business experts regarding its business model.
Without going into too much detail, the online shopping Chinese Europe Phone Number List experience is very different from the one that occurs inside or near a store. Both for current customers and for new ones. In general we can say that creating e-commerce will not be enough to receive waves of orders and customers and increase revenues and turnover . If not even the most innovative product can become successful without an adequate marketing and communication strategy, not even the most beautiful and functional e-commerce will be able to guarantee income and success. The risk is that people end up forgetting it and closing the site prematurely. According to some statistics, 80% of eCommerce businesses fail . Other research even claims that this percentage would rise to 97%.
Thereore, even e-commerce sites, like all other websites, must deal with web marketing or digital marketing, whatever you want, to be included in the statistics in the image below. Or you risk being part of the percentage above. 21% of Italian e-commerce businesses have increased their value thanks to Web Marketing Which large company I was talking about in the title of this article So, what can a company's new e-commerce site do to make its "digital business" profitable? It could first of all take inspiration from the largest existing e-commerce. Clearly with the necessary dimensions? However , Amazon also started small and from the bottom. And above all, it encountered several difficulties at the beginning of its existence. In fact, do you think that Amazon's story is all sunshine and roses? I will briefly summarize the main problems you had to face: Founded in 1995, the business plan expected to reach profits within 5 years, but the forecast was unsuccessful; It encountered difficulties due to the speculative bubble of the early 2000s; Its growth was slow, reaching break-even only in 2002 (7 years after its foundation); Due to this, there was a certain skepticism among stakeholders and business experts regarding its business model.