Post by account_disabled on Jan 1, 2024 3:34:27 GMT
PTT Oil and Retail Business Public Company Limited or OR signed a cooperation agreement with Central Group. Joint venture to operate Café Amazon in Vietnam, highlighting the concept of "an oasis in the heart of the city", preparing to open the first branch at the Big C / GO! shopping center. The second quarter of 2020 indicates a market with continued economic growth and coffee consumption. Mr. Atthaphon Rerkphiboon, Chairman of the Board of Directors, and Mr. Wisan Chawalitanon, Executive Vice President of International Marketing, PTT Oil and Retail Business Public Company Limited or OR, along with Mr. Nat Wongpanich. President of Central Restaurants Group Company Limited (CRG), a company in the Central Group Participated in the contract signing ceremony to establish a joint venture company to operate Café Amazon in Vietnam. To grant master franchise contract rights to a joint venture company to expand the Café Amazon business in Vietnam. Mr. Wisan Chawalitanon, OR's Executive Vice President of International Marketing, revealed that Vietnam is one country that has the potential to expand OR's international business. Because the economic trend has high growth.
Open to foreign investment In addition, there has been continuous growth in production, consumption, and expansion of the coffee shop business, causing OR to cooperate with CRG Company to establish a joint venture in Vietnam, with OR having expertise in the coffee business. Café Amazon will be responsible for business management, branch expansion, and beverage menu development. As well as providing main raw materials to the joint venture company, OR will also grant master franchise contract rights to the joint venture company. To expand the Cafe Amazon branch itself and grant the right to expand the branch to local investors in Vietnam as well. The Cafe Amazon shop in Vietnam will use the concept of Restful Oasis for City Lifestyle (Restful Oasis for City Lifestyle) or an oasis in the heart of the city where customers will experience the peaceful atmosphere of nature There will be a green area for customers to relax, similar to the Green Oasis concept of the Cafe Amazon brand. In addition, Cafe Amazon Telegram Number Data will adjust some beverage menus to be in line with consumer preferences. Vietnamese To deliver a good experience to consumers Currently, OR has Café Amazon stores in 10 countries around the world, totaling more than 3,000 branches, with branches in Thailand totaling more than 2,800 branches, and in Laos, Cambodia, the Philippines, Myanmar, Singapore, Malaysia, China, Japan, and Oman, totaling more than 200 branches. R continues to strive to develop the quality of products and services to meet standards that are accepted at the world level. And ready to expand the Cafe Amazon market abroad to grow continuously.
Mr. Nat Wongpanich, President of CRG, a subsidiary of Central Plaza Hotel Public Company Limited or CENTEL, a member of the Central Group, said that overall the Vietnamese coffee market in 2019 has a market value as high as 6,000 million baht and has a rapid expansion rate It is expected that it will continue to grow at an average of 8.2% per year. This can be seen from the coffee consumption rate of Vietnamese people compared to the coffee consumption of Thai people which is 5 times higher by the coffee drinking behavior of Vietnamese people. It is popular to drink several cups of coffee per day. On many occasions of the day and with the lifestyle of the target group, which is the working age group - teenagers who likes to spend time in coffee shops Including likes to try new things. combined with economic growth As a result, during 2018 - 2019, there was an increase in coffee shops opening in Vietnam by up to 30%. The company therefore sees opportunities for further growth and investment in expanding the market in Vietnam. and in order to increase the potential to expand business growth. The first Café Amazon branch will be opened at the Big C / Go! shopping center. (Big C / GO!) managed by Central Retail Vietnam in the 2nd quarter of 2020 and has plans to continuously expand additional branches.
Open to foreign investment In addition, there has been continuous growth in production, consumption, and expansion of the coffee shop business, causing OR to cooperate with CRG Company to establish a joint venture in Vietnam, with OR having expertise in the coffee business. Café Amazon will be responsible for business management, branch expansion, and beverage menu development. As well as providing main raw materials to the joint venture company, OR will also grant master franchise contract rights to the joint venture company. To expand the Cafe Amazon branch itself and grant the right to expand the branch to local investors in Vietnam as well. The Cafe Amazon shop in Vietnam will use the concept of Restful Oasis for City Lifestyle (Restful Oasis for City Lifestyle) or an oasis in the heart of the city where customers will experience the peaceful atmosphere of nature There will be a green area for customers to relax, similar to the Green Oasis concept of the Cafe Amazon brand. In addition, Cafe Amazon Telegram Number Data will adjust some beverage menus to be in line with consumer preferences. Vietnamese To deliver a good experience to consumers Currently, OR has Café Amazon stores in 10 countries around the world, totaling more than 3,000 branches, with branches in Thailand totaling more than 2,800 branches, and in Laos, Cambodia, the Philippines, Myanmar, Singapore, Malaysia, China, Japan, and Oman, totaling more than 200 branches. R continues to strive to develop the quality of products and services to meet standards that are accepted at the world level. And ready to expand the Cafe Amazon market abroad to grow continuously.
Mr. Nat Wongpanich, President of CRG, a subsidiary of Central Plaza Hotel Public Company Limited or CENTEL, a member of the Central Group, said that overall the Vietnamese coffee market in 2019 has a market value as high as 6,000 million baht and has a rapid expansion rate It is expected that it will continue to grow at an average of 8.2% per year. This can be seen from the coffee consumption rate of Vietnamese people compared to the coffee consumption of Thai people which is 5 times higher by the coffee drinking behavior of Vietnamese people. It is popular to drink several cups of coffee per day. On many occasions of the day and with the lifestyle of the target group, which is the working age group - teenagers who likes to spend time in coffee shops Including likes to try new things. combined with economic growth As a result, during 2018 - 2019, there was an increase in coffee shops opening in Vietnam by up to 30%. The company therefore sees opportunities for further growth and investment in expanding the market in Vietnam. and in order to increase the potential to expand business growth. The first Café Amazon branch will be opened at the Big C / Go! shopping center. (Big C / GO!) managed by Central Retail Vietnam in the 2nd quarter of 2020 and has plans to continuously expand additional branches.