Post by account_disabled on Dec 24, 2023 10:31:14 GMT
There is a 3rd key. But you can't play this one. LinkedIn works in a way similar to Facebook: personalization. Search results are personalized. Here's what LinkedIn says on the subject: “ Unlike standard search engines , we generate unique relevance scores for each member. Even if a query returns the same results for everyone, the order in which the results appear is determined in part by the profile, activity and relationships of the person performing the search. LinkedIn adds a few lines further: “Before returning results, we take into account the activity of the person who issued the query on LinkedIn”. So it's pretty clear.
The factors that affect visibility are: -the profile, therefore the content. – The activity of the person Email Data carrying out the search: LinkedIn constantly analyzes what everyone does, sees, reads, consults and thus determines the types of profile that would be more likely to interest us than others. This is an important point for determining the ranking of profiles in the results pages, but it is a criterion over which we have no influence. – the relationships of the person carrying out the search: you are or you are not in their 2nd level contacts. Do you want to increase your visibility or that of your team? Do you want to find the right keywords to use.
Those who do marketing or who have gone to marketing school (and probably many others) have heard it more than once: a dissatisfied customer tells 10 others ( the 10 dogmas of customer relations ). On the web, it's a different story, and there too companies will have to take this into account and evolve. A consumer goes to a Parisian toy store. He makes his purchase. The price seems a little high to him, but he is in a hurry and does not have time to compare with other brands. Once he gets home, he wants to check and realizes in a few clicks that the toy he bought in brand A is 60% more expensive than in brand B and 80% more expensive than in brand C . He takes screenshots with his mobile and comes back the next morning, as soon as the point of sale where he made his purchase opens.
The factors that affect visibility are: -the profile, therefore the content. – The activity of the person Email Data carrying out the search: LinkedIn constantly analyzes what everyone does, sees, reads, consults and thus determines the types of profile that would be more likely to interest us than others. This is an important point for determining the ranking of profiles in the results pages, but it is a criterion over which we have no influence. – the relationships of the person carrying out the search: you are or you are not in their 2nd level contacts. Do you want to increase your visibility or that of your team? Do you want to find the right keywords to use.
Those who do marketing or who have gone to marketing school (and probably many others) have heard it more than once: a dissatisfied customer tells 10 others ( the 10 dogmas of customer relations ). On the web, it's a different story, and there too companies will have to take this into account and evolve. A consumer goes to a Parisian toy store. He makes his purchase. The price seems a little high to him, but he is in a hurry and does not have time to compare with other brands. Once he gets home, he wants to check and realizes in a few clicks that the toy he bought in brand A is 60% more expensive than in brand B and 80% more expensive than in brand C . He takes screenshots with his mobile and comes back the next morning, as soon as the point of sale where he made his purchase opens.